You're right. NFT protects no copy right for sure, and is far more than a piece of digital art. Its value as an asset lies in how the holder can profit from it. Its ownership stored on-chain is what matters.

NFT is everywhere and it’s portable, so centralized services could no longer control what users pay attention to. Parami Protocol proposed hyperlink NFT standard that makes an NFT the next-gen “hyperlink”, one that can be assigned by its owner or be governed by the community. Attention can be self-sovereign this way.